Organisations that don’t take an all-inclusive approach to intellectual property run the risk of focusing too much on the IP that's most relevant to them, and not considering the broader IP that they could benefit from. Intellectual property is a key asset in an organisation. However, due to educational curricula, most people do not have the chance to learn about IP until much later in their careers—when the need becomes urgent. This is astonishing, given the sheer value of IP as an asset.
Equip your R&D team to stop nasty surprises from competitors
Do you know which competitors are planning to exploit your biggest vulnerabilities? Which could be transformative partners? Which are tapping into adjacent markets that will make yours obsolete? This guide on monitoring competitors ensures you don't miss a beat.