Innovation Insights

Unilever vs P&G - Reacting to changing consumer needs

Written by Joe Bamsey on Oct 10, 2016 3:32:52 PM

Unilever and Procter & Gamble are two of the biggest multinational consumer good brands in the world and together they are responsible for the majority of brands in your local supermarket. As of May 2016, Unilever was valued at $137.2 billion and P&G was valued at $218.9 billion. It is clear which is the bigger company, but let's not forget that Unilever was founded 93 years after P&G, so it is allowed some time to catch up!


Topics: Growth, Patents, R&D, Consumer Goods