There are countless ways in which IP analysis can be used to identify lucrative business opportunities. For example, specific technologies - and sub-segments of those technologies, reveal the strengths of different market players in those areas. Licensing is an important part of the intellectual property world and highlights key areas of activity.
With the right search, examining licensing trends uncovers many new adjacent areas of opportunity. Meanwhile, citation analysis allows you to see the chain of intellectual property behind a specific patent. Patents that are frequently cited by subsequent patents indicates the level of influence this technology has in the market, again revealing organizations that make the best partners, depending on your organization's goals.