At London’s Roundhouse venue in Camden, BMW is celebrating 100 years of the BMW brand with an immersive event, ‘BMW Group Future Exhibition.’ At this event, the company is displaying its vision for mobility for the next 100 years. And the Next 100 (pictured above) is one of the concept cars on display - a car that promotes some of BMW’s near-term, as well as long-term, future plans.
So, in our most recent white paper, we decided to take a look at innovation in one of the most exciting and rapidly evolving areas of future driving - the self-driving car - and to find out what market intelligence can be derived from looking at a range of IP in this space.
While the car sector is a high-octane area, with huge stakes and intense competition, we are all in a world of ever-accelerating innovation. It means we all need to get more detailed information about our markets by using every data point available, to help us build the best picture of the market landscape and competitive environment. Which leads us to the question – what can we learn from the automotive market about how to stay ahead in our own race? Here are five data points that we consider: