Creative advertising has always brought us surprises. Now, let’s have a look at some awesome outdoor advertising!

This is an advertisement made by a toy company. The kid looks down at the traffic as if the cars were his toys!

The huge LG refrigerator on the street of Spain is trying to impress the passers-by with its huge capacity filled with "delicious" food!

What a poor thing for the sparrows! They don’t even realize the sharpness of the razor！

It’s a street advertisement made by Google. The arrows on the floor indicates that this street can be found on Google map, which makes people even more eager to find out if this is really on Google map.

This is a painting advertisement: a painter is doing his painting. Can you distinguish which part of it is real and which part of it is the drawing?

Nowadays, refrigerators are no longer just a necessity, but can also be filled with aesthetic values.Following are some cool refrigerators. We hope they bring you a lively breeze in this hot summer. Here we go! 

The transparent refrigerator designed by a Japanese designer makes it possible for users to see clearly what are stored there!

Continue reading “Cool Refrigerators” »

1. Ipod interactive wireless speaker

This wireless speaker can be connected with your ipod to share with your friends the music you like. Furthermore, it can determine your mood according to the shake frequency, e.g. if the frequency is low, it will play the quiet and gentle songs, and if the frequency is high, then it will play the songs with fast tempo.

Continue reading “The most inspiring Ipod-related design patents” »

So glad to see you again! This week we’re gonna focus on the tips for the view mode of the specific patent page. Here we go~

On the patent page of PatSnap, there are 3 different ways to go through the patent, i.e. Overview, Full text and Dual view. Now, let’s elaborate on them. 

1. Overview: as you can see from the above screenshot, in overview mode, you may easily get such basic information of the patent from the left half as filing date, application number, inventor, assignee, etc., and on the right half of the page, there displays the major content of the patent, such as abstract, claims, etc. Generally speaking, if you just wanna get the key information of the patent, use this mode which can be quite helpful and efficient.

Continue reading “Tips on Patent Page” »

Patsnap team flew to Shenzhen, China for an IP seminar last week. (This trip was really unforgettable, flight delayed, bad weather…anyway, we arrived on time.)

Launched by Patsnap and Shenzhen Patent Association, this seminar caused a great sensation with the energetic support of Shenzhen Municipal Government. Over 100 hi-tech enterprises attended the seminar to discuss the strategic application of intellectual property, the hotspot within the industry.

Our marketing manager Ms. Guandian delivered a speech on how to use Patsnap’s patent search tools to obtain the information of the industry and that of the competitors. Besides, two IP lawyers also addressed seminar, all of which were warmly welcome, so as the buffet after seminar~

In a word, this event was a great success!